'Born to Shop: How Marketers Brainwash Babies'

By Terrence McNally, AlterNet
13 Dec 2007

" ... Santa's shopping is in full swing. Peak season for what I consider child abuse, family abuse and democracy abuse -- marketing to children. I'm of the baby boomer generation. When I was a kid, there was Tony the Tiger hawking Frosted Flakes and little elves selling me cookies, but marketing to children was peanuts -- well, probably Cracker Jacks.

Everything has changed, and changed gradually on such a scale that we are paying an enormous price -- in kids' physical, mental and emotional health, and in the health of our families and our democracy.

From 1992 to 1997, the amount of money spent on marketing to children doubled, from $6.2 to $12.7 billion. Today they are spending over $15 billion. Children influence purchases totaling over $600 billion a year. Children spend almost 40 hours a week outside of school consuming media, most of which is commercially driven. The average child sees about 40,000 commercials each on television alone. 65 percent of children 8-18 have a television in their bedroom.

Earlier this year 11 companies agreed to voluntarily scale back their marketing to children in an effort to slow down the rise in obesity. ... "

http://www.alternet.org/story/70488/?page=entire